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This article explains how you can apply a basket freeze to your= attribution. It is particularly relevant for platform users managing adver= tisers that have a short term relationship with their customers, such as re= tailers, fashion shops or electronics.
Watch this video to learn what a basket freeze is all about:
A basket freeze is applied on the level of a conversion target. If you w= ant to use it, make sure you do the following:
Create a conversion target for the =E2=80=98go to basket=E2=80=99 or =E2= =80=98go to checkout=E2=80=99 conversion and make sure it becomes the point= from which the attribution is frozen. This = article explains you how to do so.
Make sure you define how long the attribution should remain frozen. You = can do this in the main tracking settings of the advertiser<= /a>.
Appoint another conversion target that will be the point on which the ba= sket freeze will be applied. We are talking here about the conversion which= should be attributed to a touch point generated before the customer reache= d the conversion target from which the attribution was frozen. In most case= s, you will use the final commercial conversion target for this purpose.