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When you apply basket tracking, you will still receive conversions. However, every conversion will contain one or more so called basket positions. A basket position represents a product ordered. Please note: a customer can order multiple exemplars of the same product. Therefore, every basket position has a quantity representing the number of exemplars of the product.Now let’s get a bit technical. The data for every basket position is transmitted via an additional tracking parameter, which is added to the conversion code on the confirmation page of your advertiser. As was mentioned above, the basket position contains data related to the product, such as the price, the brand, the shopping category, but also a tracking category. Please note the conversion also has a tracking category. In case basket tracking is applied, the tracking category of the conversion is always ‘basket’.
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Rating conversions with basket positions
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