Before you start
How does the UTP work?
The UTP, an abbreviation for universal tracking parameter, is a parameter added to the landing page connected to the ad media of your advertisers. Once added, the platform will produce a unique value for every touch point generated via the ad media. This value will be transmitted to the tracking server via the on-page code, allowing the platform to identify the connection between the redirect from the ad media to the tracking domain and the so called ‘click-in’ on the advertiser’s landing page unambiguously.
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