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Before you start creating categories, make sure that you create a category tree. Ad space categories in particular should be mutually exclusive and collectively exhaustive, i.e. ad spaces should not fit in two categories at the same time and every ad space should fit in a category. To help you on the way, the platform offers you a set of category and subcategory types:
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Category type | Subcategory type | |
|---|---|---|
Content | Communities | |
Content | Consumer guides and bloggers | |
Content | Price comparison and shopping directories | |
Display | Ad networks and traffic brokers | |
Display | DSP (demand side platform) and SSP (supply side platform) | |
Display | Programmatic display (RTA, RTB) and retargeting | |
E-Mail retargeting | ||
Lead generation | ||
Newsletters | ||
Incentives | Cashback and loyalty | |
Incentives | Reward advertising | |
Incentives | Vouchers and discount | |
Networks | ||
Search | ||
SEM | ||
Social media | ||
Video |
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Show 102550100 entries
Search:
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Advertiser category | Advertiser subcategory |
|---|---|
Purchase | Electronics |
Fast-moving consumer goods | |
Travel | |
Media | |
DIY (do it yourself) | |
Home | |
Health and beauty | |
Fashion | |
Sign-Up | Financial services |
Utility | |
Lead generation | |
Subscription | Entertainment |
Telecom | |
Memberships |
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