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The traffic overview offers you to use several KPIs. For a comprehensive explanation of the KPIs, please read this article. Please note the CR, the CTR, the eCPA, the eCPC, the eCPM, the confirmed revenue and the net ROI are only available in the traffic split table at the bottom of the page.
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In the graph on the left, the KPI will be split by channel. Points to notice are:
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As with the previous graph, you can filter out specific tracking channels by clicking on the corresponding dot in the legend below the graph. To hide or show all the tracking channels, use the corresponding buttons in the right lower corner of the graph panel.
If you scroll over the graph, a table will be displayed explaining the tracking channel, the figure and the percentage in relation to the entire number of the KPI.
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To specify your figures, go to the column on the left and click on the plus icon next to the name of the tracking channel. If you do so, you will see that the row of the tracking category folds open, displaying the ad space categories related to it. The figures related to the categories will be displayed in the corresponding row. For their turn, the categories can be fold open using the plus icon. You can specify your KPIs on the following levels:
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