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Time: display your report ordered by day, by week, by month, etc..
Advertiser: display your report ordered by the various advertisers on your platform.
Tracking category: display your report by the tracking categories of your advertisers.
Ad space: display your report ordered by the ad spaces via which your partners are generating conversions.
Sub ID: display your report ordered by the sub IDs your partners have attached to your tracking codes. Please note only sub IDs used for clicks that resulted in conversions will appear in the report.
Referrer: display your report ordered by the original traffic source.
Ad media: display your results ordered by the names and IDs of the banners, text links and HTML items your advertisers provide.
External reference mapping: display your results ordered by the values you have mapped using the external reference tool.
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The number of views generated for the advertisers on your platform, i.e. the number of times an ad media item was displayed on ad spaces. By clicking on the plus icon, you can display the number of views for which commission was granted. Please note this option is only relevant when one or more advertisers are working with a CPM model.
The number of clicks generated for the advertisers on your platform, i.e. the number of times a potential customer clicked on an ad media item. Please note that the figure you see relates to conflated clicks: it represents the result of the click filters you have applied. To see the number of raw clicks, click on the plus icon. By doin so, you will also find the number of clicks for which commission was granted when a CPC model was applied.
The so called click-through-rate (CTR), i.e. the percentage of views that resulted into clicks.
The last columns offer you the total commission amount generated via views and clicks, the total fee amount generated via views and clicks and the these commissions and fees. To differentiate between view and click commission and fee, click on the plus icon. Please note you will only see fee amounts when you invoice the advertiser on your platform and you have created a fee model.
Conversion columns
The conversion column contains the following elements:
Under ‘number’, you will find the number of conversions generated for the advertisers on your platform. This number includes all commercial conversions registered as conversion target for your advertisers. Please note it does not include non-commercial conversion targets. For more information, please read this article. By clicking on the plus icon, you can differentiate the conversions by post-click and post-view conversions.
Under ‘revenue’, the amount of revenue related to the conversions will be displayed. Via the plus icon you can differentiate the revenue in post-click and post-view conversions.
Under ‘commission’, you will find the amount of commission attributed to the conversions. The plus icon allows you to differentiate the commission in post-click and post-view conversions.
Under ‘fee’, you will find the amount of fee attributed to the conversions. Again, the plus icon allows you to differentiate the fee in post-click and post-view conversions. Please note you will only see fee amounts when you invoice the advertiser on your platform and you have created a fee model.
The conversion rate (CONV) is the percentage of clicks that resulted in conversions.
Finally, the confirmation rate (COFN) is the percentage of conversions that have been confirmed during the validation process.
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Suppose you have created an overview of all the conversions generated via your platform during the last week. Now, you want to see what were the best days and what were the worst. To do this, go over the slim grey bar with your mouse: two little arrows will appear allowing you to sort by the column you have selected, starting either with the lowest value (click on ˆ) or the highest (click on ˇ), more or less as in the following image:
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Of course, the other columns will be reordered as well. This function also comes in handy when you want to see what the best performing ad media items are, what ad spaces are driving the biggest amounts of traffic, what advertisers are performing best, etc.
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After you have finished the validation process, the report will also allow you to see the number of conversions, the revenue, the commission and the fee ordered by status. All you need to do is click on the arrow pointing down next to the relevant figure. When you do this, a panel will appear looking more or less like this:
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The figures marked with the yellow circle represent open conversions, the red cross represent rejected conversions, the green check mark confirmed conversions.
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To export a report, use the little icons at the bottom of the page:
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For a comprehensive overview of the data in these reports, please read the article on the reporting export file.
Reporting accuracy
Views and clicks are updated every hour. A conversion will be visible approximately 15 minutes after it was tracked.