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With SEO-friendly tracking, traffic is not redirected to an ad server, but is directly transmitted to the website of the advertiser. To identify the partner, the ad space and the ad media used, the SEO-friendly tracking URL contains a parameter containing an ad media code. The data in this parameter will be transmitted to the ad server via a code on the advertiser’s website, as you can see in the following graphic:
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Tracking URL examples
Say, the advertiser on your platform has the following URL:
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To enable SEO-friendly tracking, a code triggering the tracking process will have to be placed on the advertiser’s website. This code is included in the so called on-page code, which should be integrated along with the conversion code on the advertiser’s website.
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