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The details of the conversion target you want to test. In most cases, you will be testing whether orders on the advertiser’s website are tracked, for which you will be needing test order details. If you want to test a newsletter subscription, you might want to use a test email. For other conversion targets, for example a client engagement, you might not need any test material at all.
A test partner: to create a test partner, just follow the instructions in this article. Make sure the test partner is admitted to the program of the advertiser you want to process the tracking test for.
An add on to your browser enabling you to record HTTP headers: depending on your browser type, you will find different add ons available. HttpWatch and HttpFox are both recommendable.
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Once you’re in the UI of your test partner, click on ‘ad media’ in the main navigation menu. All you have to to do now is to choose an ad media item and copy the link appearing behind the button ‘click URL’. For further instructions, please read the article on ad media in the documentation of the partner UI.
Processing the test
Once you have the tracking URL, make sure you subsequently go through the following steps:
Open a new browser tab and make sure the tool recording your HTTP headers is activated.
Once the add on is active, paste the click URL in the address bar of the browser tab and load the advertiser landing page.
When your advertiser’s landing page has been loaded completely, you should first check whether the on-page code and, if activated, the container tag have been logged in your recording tool. You can recognize the on-page code by the domain structure http://marketing.net.advertisername.com.
Proceed to process the conversion you want to test. As was mentioned above, you will need test order details in many cases.
As soon as the confirmation page of the conversion target has been loaded completely, check whether the tracking code has been logged in your recording tool. You can recognize the tracking code by the domain structure http://marketing.net.advertisername.com. If the tracking code has been implemented successfully, you will also find the query in your recording tool. This query will look more or less like this: /ts/i123456789/tsa?typ=f&tst=123&trc=[tracking_category_alias]&ctg=[conversion_target]&cid=[orderID]&orv=[order_value]&orc=[order_currency] corresponds with the conversion (lead, sale, etc.). Please note that the i123456789 element is the ID identifying your advertiser.
Check whether the data in the parameters in the query corresponds with the data of the conversion you have processed. Particularly the conversion target value, tracking category value and the order ID value should be checked thoroughly.
Make a screenshot of the data logged in your recording tool, so you will be able to document your test.
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Login to your admin UI, click on ‘finance’ and proceed to click on ‘conversions’.
Find your test conversion using the filter options. Please note that it may take up to five minutes before your test conversion has been uploaded to the UI. You can also check whether your test order appears in the reporting section. If you also want to check the click, please note that it may take up to sixty minutes before clicks are uploaded to the UI.
If you have finished your tracking test, please do not forget to cancel the related conversion.
Common errors
If you have followed all the instructions above and find your tracking test failed, this does not necessarily mean the tracking is malfunctioning. Please consider the following:
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