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If you do so, a page will appear looking more or less like this:
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Implementing ad media
Finding the right ad media item
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An option to add parameters to the click URL, the so called sub IDs. To find out more information about sub IDs, please read this article.
A button which allows you to display the tracking URLs as HTML codes, so you can implement the complete ad media item directly in the source code of your ad space. In case you are dealing with an HTML ad media item, you will find the code you need here.
The ad impression URL of the ad media item, which makes sure ad impressions (also known as ‘views’) are tracked and the ad media item can be displayed on your ad space. For more details, please see the paragraph below.
The click URL of the ad media item, which makes sure clicks are tracked and traffic is properly redirected to the website of the advertiser. For more details, please see the paragraph below.
The SEO-friendly version of the click URL. For more information on SEO-friendly tracking, please read this article.
Ad impression URL explained
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The ‘http://’ part indicates the protocol of the URL.
The ‘trackingcomain.com’ is the tracking domain used for the advertiser to which the ad media item belongs. If this domain corresponds with the domain of the advertiser, first party tracking is applied.
The ‘ts’ element makes sure the tracking application is activated.
The ‘i123456789’ is the tracking ID of the advertiser.
The ‘tsv’ element indicates that this tracking code is used to track ad impressions.
What follows are at least two parameters:
The ‘amc’ parameter is the ad media code, used to identify traffic. It contains the following codes:
The ‘dis’ code indicates the tracking channel. In this case, it is the display channel. Other examples of channels are retargeting, ad networks or organic search.
The ‘platform’ code indicates the platform to which the ad media item belongs.
The first numerical code identifies you as a partner of the platform. You will find that this code corresponds with the code you can find in your partner account.
The second numerical code indentifies the ad space for which you can use this ad impression URL.
The third numerical code identifies the ad media item to which the ad impression URL belongs.
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The ‘http://’ part indicates the protocol of the URL.
The ‘trackingdomain.com’ is the tracking domain used for the advertiser to which the ad media item belongs. If this domain corresponds with the domain of the advertiser, first party tracking is applied.
The ‘ts’ element makes sure the tracking application is activated.
The ‘i123456789’ is the tracking ID of the advertiser.
The ‘tsc’ element indicates that this tracking code is used to track clicks.
What follows are at least two parameters:
The ‘amc’ parameter is the ad media code, used to identify traffic. It contains the following codes:
The ‘dis’ code indicates the tracking channel. In this case, it is the display channel. Other examples of channels are retargeting, ad networks or organic search.
The ‘platform’ code indicates the name of the platform to which the ad media item belongs.
The first numerical code identifies you as a partner of the platform. You will find that this code corresponds with the code you can find in your partner account.
The second numerical code indentifies the ad space for which you can use this click URL.
The third numerical code identifies the ad media item to which the click URL belongs.
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Now that you are able to find your advertiser programs and ad media, let’s have a look at the reporting section.