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Tracking channel | Media type | Priority level | |
|---|---|---|---|
Direct type-in | Earned | 1 | |
Organic social media | Earned | 1 | |
Organic video | Earned | 1 | |
CRM | Owned | 2 | |
Customer communities | Owned | 2 | |
Call center | Owned | 2 | |
Content | Paid | 5 | |
Paid search generic | Paid | 4 | |
Paid search brand | Paid | 3 | |
Paid social media | Paid | 4 | |
Email marketing | Paid | 5 | |
RTB | Paid | 4 | |
Retargeting | Paid | 4 | |
Offline advertising | Paid | 3 | |
Affiliate networks | Paid | 4 | |
Price comparison | Paid | 4 | |
Recommendation marketing | Paid | 4 |
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