Overview
This article explains the key terms used on the platform. It is vital for anyone who wants to manage the platform and understand the reports and analyses offered.
Platform, advertisers and partners
When we talk about the platform we mean the software you use to manage your online marketing as a whole. It is called a platform because it has multiple functions and can contain a lot of different elements. When it comes to those elements, we make one important differentiation:
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Both advertisers and partners registered on the platform are allocated to an entity, which represents the legal body responsible for all the financial processes on the platform. For more information about the entity, please read this article.
Ad spaces, channels and categories
For every partner on the platform at least one ad space is registered on the platform. The ad space is the medium where the promotion takes place. It can be a website, a mobile app or a newsletter. In case the partner is an affiliate network, the ad space usually represents a section of their partners, such as partners active in a specific country. In case the partner represents an organic marketing channel, it is possible that the partner and the ad space are identical.
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