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  • Give your tracking category an English and a native name. Translating the name may be recommendable for local partners.

  • Create an alias. The alias is the value by which the tracking category is identified in the tracking codes. For the alias, you can use all alphanumeric characters, the dot, the minus and underscore. Please make sure you do not accidentally add any space characters.

  • Please make sure you enter a landing page. You can use the main page of the advertiser’s website, but also the a more specific page related to the kind of products for which you are creating a tracking category.

  • You can use the WYSIWYG tools to create a description of the tracking category. Please note adding a description is not obligatory.

  • The appointed start date automatically adopts the time and date on which you are creating your category. If you want your category to become active later, you can set a later time and date.

  • If you want your tracking category to be visible in the reporting section, including the reporting section of the partners, make sure you select ‘not hidden’ under ‘visibility’visibility. If you do not want the tracking category to be visible for your partners, you have three options:

    • The ‘testing’ option is recommended when you have just created the tracking category and you don’t want to show it to partners yet. The category will not be mentioned in the advertiser description. However, in case you generate conversions with the tracking category, it will show up in the reporting section of both the admin and the partner UI, allowing you to test it.

    • The ‘phase out’ option is recommended when you want to deactivate the tracking category. When you select it, the tracking category will neither be mentioned in the advertiser description nor in the partner’s reporting anymore. You will see conversions with this category in the reporting of the admin UI, allowing you to keep track.

    • The ‘phase out (only conversions)’ option is recommended when you want to deactivate the tracking category but allow partners with an existing relationship to see conversions with this category for the moment.

  • Make sure the status of the tracking category is set to ‘active’. Use the ‘paused’ status only when you do not longer offer products related to the category anymore, or products are seasonal.