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The ‘http://’ part indicates the protocol of the URL.
The ‘trackingdomain.com’ is the tracking domain used for the advertiser to which the ad media item belongs. If this domain corresponds with the domain of the advertiser, first party tracking is applied.
The ‘ts’ element makes sure the tracking application is activated.
The ‘i123456789’ is the tracking ID of the advertiser.
The ‘tsc’ element indicates that this tracking code is used to track clicks.
What follows are at least two parameters:
The ‘amc’ parameter is the ad media code, used to identify traffic. It contains the following codes:
The ‘dis’ code indicates the tracking channel. In this case, it is the display channel. Other examples of channels are retargeting, ad networks or organic search.
The ‘platform’ code indicates the name of the platform to which the ad media item belongs.
The first numerical code identifies you as a partner of the platform. You will find that this code corresponds with the code you can find in your partner account.
The second numerical code indentifies identifies the ad space for which you can use this click URL.
The third numerical code identifies the ad media item to which the click URL belongs.
IAB Transparency and Consent Framework (TCFv2.0) related
If the platform has enabled the IAB Transparency and Consent Framework (TCFv2.0) and you also activated TCFv2.0 for the ad space like described here, the URL will contain following TCFv2.0 macros:
Code Block gdpr=${GDPR} and gdpr_consent=${GDPR_CONSENT_XXXX}You must populate t data received from your Consent Management Platform (CMP). For more information about TCFv2.0 click here.
What’s next?
Now that you are able to find your advertiser programs and ad media, let’s have a look at the reporting section.