...
Implementing the tracking codes
Why use the full conversion code
...
?
After you have done the basic configuration, selected additional parameters and decided whether or not you use basket tracking, all that you need to do before you can start implementing the conversion code is choose what type of conversion code you need. As you can see from the dropdown menu in the second section, you can choose between a code that is reduced to an image pixel and a full code including javascript. It is strongly recommended to use the full code, because it allows you to implement tracking codes from partners and integrate existing partner networks.
...
Please note that you should process a tracking test after you have implemented the tracking code to make sure it is working properly.
...