...
The “Conversion rate” is calculated with the following formula:
| Code Block |
|---|
( Number of conversions / Number of clicks ) * 100% |
...
Example: |
...
(1,000 conversions / 10,000 clicks) * 100% = 10% |
CCR
The “Conversion cancellation rate” is calculated with the following formula:
| Code Block |
|---|
( Number of canceled conversions / Number of conversions ) * 100% |
...
Example: |
...
(20 canceled conversions / 1,000 conversions) * 100% = 2% |
EPC
The “Earnings per click” is calculated as:
| Code Block |
|---|
( Sum of confirmed commissions / Number of clicks ) * 100% |
...
Example: |
...
( 900€ / 10,000 clicks ) = 0.09€ |
ACR
The “Average confirmed revenue” is calculated with the following formula::
| Code Block |
|---|
( Sum of confirmed revenue / Number of confirmed conversions |
...
) Example: ( 30,000€ / 980 confirmed conversions) = 30.61€ |