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The on-page code enables you to track pageviewspage impressions, i.e. the number of times a customer sees a page on your advertiser’s website or in its app after the initial click on the ad media item.
The on-page code allows you to process click-in tracking. This is a tracking process which captures clicks without the need of a tracking URL, which enables SEO-friendly Bounceless tracking. It is also allows you to track traffic from CRM newsletters and comparable marketing channels in which links should not be recognizable as tracking links.
The on-page code contains a container tag which facilitates the integration of tracking codes from partners, allowing them to gather customer-related data. This is particularly important for partners using retargeting and cashback marketing strategies. Please note the container tag of the on-page code is loaded asynchronous, so it will not affect the performance of the advertiser’s website.
The on-page code allows you to work with the so called universal tracking parameter (UTP), which improves the tracking quality significantly. For more information, please read this article.
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