...
Make sure you go through the following steps:
Name
Give your parameter a
name. The name will be used in the landing page to identify the parameter.
Value Type
Choose if the value of the parameter is
static,dynamicor whether it should transmit a value registered in theexternal reference mappingfeature.Choose the parameter value:
In case of a
staticparameter value, you can just type in the value you want to use.In case of a
dynamicparameter value, please select the value from the drop down menu. The available dynamic parameter values are discussed in the table below. When you have createdcustom macros, you can also select them here.In case you want to transmit a value registered in the
external reference mappingfeature, select the mapping you created.
Position
The
positionis only relevant if you need to make sure the additional parameter is immediately placed before or after an external parameter. If not, just use the default optionautomatically. If you select one of the other options, please make sure you also add the external parameter as well.
...
Replace if existing
Finally, define whether you want the platform to
overwritethe value in case it is hardcoded in the target URL of the click URL.
Preview Url
After you have defined these settings, click on the button preview to create a preview of the target URL. Please note it will include all the parameters you have added for your advertiser. When you are happy with the preview, make sure you click on ‘add parameter’ in the lower right corner.
Available dynamic parameter values
Value | Explanation | Example |
|---|---|---|
Ad media code | The code containing the channel, the ID of the platform, the partner ID, the ad space ID and the ID of the ad media item. |
|
Ad media ID | The ID of the ad media item. |
|
Ad media kit ID | The ID of the ad media kit containing the ad media item. |
|
Ad media kit name | The name of the ad media kit containing the ad media item. |
|
Ad media name | The name of the ad media item. |
|
Ad media size | The size of the ad media item. |
|
Ad media type | The type of the ad media item: banner, link, HTML or mobile ad media. |
|
Ad space category | The category of the ad space. |
|
Ad space ID | The ID of the ad space. |
|
Ad space subcategory | The subcategory of the ad space. |
|
Advertiser external ID | The ID of the advertiser used by the tracking application. |
|
Advertiser ID | The ID of the advertiser used on the platform, also called MID. |
|
AMC platform alias | The ID of the platform used in the ad media code. |
|
AMC net alias | The ID of the platform. |
|
Click ID | The ID generated to identify the click on the ad media item. |
|
Company name (with UID) | The name of the partner's company, along the partner ID. |
|
Company name (without UID) | The name of the partner's company, without the partner ID. |
|
Device type | The name of the device type used. |
|
Device type abbreviation | The abbreviation of the device type used. |
|
Partner name (with UID) | The name of the partner, along with the partner ID. |
|
Partner name (without UID) | The name of the partner, without the partner ID. |
|
Partner ID | The ID of the partner. |
|
Tracking channel | The abbreviation of the tracking channel to which the ad space is allocated. |
|
...
Custom macros
In some cases, you will need a combination of different dynamic and static values to be transmitted for one parameter. In this case, you can use the so called custom macros. To create one, hit the button ‘manage macros’ in the right corner below the additional parameter panel. If you do so, a page will be loaded looking more or less like this:
...
In the left lower corner of every panel related to an individual ad media item, you will find three menu items: the click URL, the link options and the landing page. To check whether the additional parameters have been added, you can either click on it and see whether the parameters appear in your browser, or you can rightclick right-click on the menu item, save the target URL and copy it to an editor.
You can call the target URL in preview mode just adding at the end: ...&preview_mode=1
For more information about the preview mode, please read this article.