Page Comparison

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You will find the additional parameter feature on the page on which you define your advertiser’s tracking settings. You reach this page by clicking on ‘manage advertiser’ in the advertiser section main navigation menu. On the page with the overview of all the advertisers on your platform, click on the  icon next to the relevant advertiser. You will find the additional parameter feature in the middle of the page.

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To attach a new parameter, click on the button ‘add parameter’. If you do so, a page will be loaded looking more or less like this:

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Make sure you go through the following steps:

• Give your parameter a name. The name will be used in the landing page to identify the parameter.

• Choose if the value of the parameter is static, dynamic or whether it should transmit a value registered in the external reference mapping feature.

• Choose the parameter value:

  • In case of a static parameter value, you can just type in the value you want to use.

  • In case of a dynamic parameter value, please select the value from the drop down menu. The available dynamic parameter values are discussed in the table below. When you have created custom macros, you can also select them here.

  • In case you want to transmit a value registered in the external reference mapping feature, select the mapping you created.

• The position is only relevant if you need to make sure the additional parameter is immediately placed before or after an external parameter. If not, just use the default option ‘automatically’ automatically. If you select one of the other options, please make sure you also add the external parameter as well.

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• Finally, define whether you want the platform to overwrite the value in case it is hardcoded in the target URL of the click URL.

After you have defined these settings, click on the button ‘preview’ preview to create a preview of the target URL. Please note it will include all the parameters you have added for your advertiser. When you are happy with the preview, make sure you click on ‘add parameter’ in the lower right corner.

Working with custom macros

In some cases, you will need a combination of different dynamic and static values to be transmitted for one parameter. In this case, you can use the so called custom macros. To create one, hit the button ‘manage macros’ in the right corner below the additional paramter parameter panel. If you do so, a page will be loaded looking more or less like this:

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• Give the custom macro a name. This name will appear in the list of possible dynamic values.

• Under ‘dynamic value’ dynamic value, select the dynamic value you want your custom macro to include. Once you have selected the dynamic value, click on ‘add’ add. To add more dynamic values, simply select and add them in the same manner. Please note that you make sure you add the value that should be up front first. In some cases, this might be a static value.

• To add a static value, just enter it under ‘static value’ and click on add.

• As soon as you add a dynamic or a static value, it will appear in the preview below. In case you find an error in the preview, use the icon to remove all the values.

Once you are ready, hit the button ‘add macro’ add macro in the right lower corner of the panel. If you do so, it will appear in the table below called ‘custom macros’. Here, you will also be able to delete custom macros created previously, by hitting the  icon in the column ‘delete’. Make sure you confirm your action in the system window. Please note you can’t edit existing custom macros.

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Well, you can always check the preview below the table with the overview of the additional parameters. But if you want to be sure, you will have to do the following:

• Click on ‘partner’ partner in the main menu and proceed to click on ‘manage partner’. Make sure you find a partner that has an ad space with an active relationship to the advertiser for which you created the additional parameter. If you are not sure how to login as a partner, make sure you follow the instructions in this article.

• In the partner UI, go to the ad media section and select the advertiser for which you have added parameters. The parameters will be added to the target URL of all ad media items, so you can pick out any ad media item you want. For comprehensive instructions on the ad media in the partner UI, please read this article.

Once you have selected an individual ad media item or an ad media kit, you will see a table looking more or less like this:

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You can call the target URL in preview mode just adding at the end: &preview_mode=1
For more information about the preview mode, please read this article.