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The basic configuration of the conversion code takes place in the first section of the tracking code page. Make sure you go through the following steps:
Choose a conversion target for which you want to create a conversion code for. Conversion targets usually designate an event type such as ‘sale’ or ‘appinstall.’ This conversion target should obviously correspond with the conversion of the confirmation page you want to integrate the code on. In case you work with multiple conversion targets, make sure the parameter is filled with the correct value from data layer. Conversion targets should be set up before implementing the conversion code.
Working with conversion targets
Select a tracking category for the conversion code you are implementing. Tracking categories usually designate the commercial category of a conversion.
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If you are implementing a conversion code that should enable basket tracking, make sure you select |
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Define whether you want the
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container codes in the container if the tracking codes to load synchronous or asynchronous. When you select synchronous loading, the codes implemented in the container will be loaded as soon as the browser reaches the position of the tracking code in the source code of the page. When you select asynchronous loading, the codes implemented in the container will be loaded as soon as the browser has loaded the complete page. Asynchronous loading is highly recommended, although it requires you to make sure all third party tracking codes implemented in the container of the conversion code are asynchronous as well.
After you have selected a conversion target and the tracking category, you will need to fill in a brief description of the page you want to implement the tracking code on. Make sure the description explains the event on the confirmation page unambiguously. We recommend that it is only one word, such as “checkout.”
In case of session tracking/ working with the click ID: Make sure the click ID is transmitted with every ad media click to the corresponding target URLs. It should be transmitted as additional parameter. We recommend working with the click ID, since it allows tracking when no cookie is available. For more details read more here: Working with the clickId
Mandatory parameters
If you look at panel below the configuration section, you will find that the conversion code already contains six parameters. These parameters are mandatory and should not be removed from the conversion code.
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