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Note: Field in bold are mandatory. With the exception of the creativeCode. If no creativeCode is specified a new creative will be created. This feature does not work for image hosted creatives. For those you can use the bulk upload feature.

Overview of columns

Field

Possible Values

Updateable

Description

creativeSetCode

yes

ID of the Creative Set. When changed the creative will be moved to this creative set. Make sure the set already exists.

creativeSetName

Name of the creative set

type

IMAGE_HOSTED, IMAGE_REMOTE, LINK, HTML

only for REMOTE_IMAGE to HOSTED_IMAGE

It's only possible to convert a remote image creative to a hosted image.

creativeCode

ID of the creative. If empty, a new creative will be created

externalReference

yes

Any arbitrary String, used as an ID in an external system

name

yes

the name of the creative

description

yes

Description of the creative, can be empty

targetUrl

yes

Target URL

link_content

yes

Only for link creatives. Will be ignored for other types.

htmlCode

yes

Html code, either the main content for an HTML creative or additionalHtmlCode for other types

image_imageUrl

yes

Only for image creatives. Will be ignored for other types. For hosted creatives the image will be uploaded via the ingenious system.

status

ACTIVE, HIDDEN, INACTIVE, DELETED

yes

Status of the creative

altTag

yes

Alternative text will be visible in case the image could not be loaded. Only for image creatives.

width

yes

Only for image and html creatives. For image creatives: The system detects the size automatically.

height

yes

Only for image and html creatives. For image creatives: The system detects the size automatically.

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