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To fill the 'cli' value of the conversion with the correct click ID, you need to capture and store the click ID before the conversion happens, which is at the moment the user performs the click interaction.  The platform can transmit the click ID in the moment of the click to you through a query parameter. To make sure that the click ID value is transmitted, you need to adjust the additional parameter settings of your advertiser.

Usually, Ingenious adds a click id automatically to every (bounce) tracking link. The name of the Ingenious click id is ICLID. It looks like this (example)

Code Block
https://www.shop.com/?iclid=#{ICLID}

where #{ICLID} will obviously be replaced by the click id.

 

In (usually very rare) cases, where you need to set up the transmission of the click id manually (for example if a certain specific parameter is needed, you may do the set up manually: Make sure you are logged in to the platform UI, go to 'manage advertisers' in the advertiser section of the main menu and find the advertiser you are configuration the tracking for. Proceed to click on the icon to go to the tracking settings and scroll down the page until you see the additional parameter settings section. Here, you need to do the following:

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