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With every redirect click, Ingenious transmits a click id as parameter iclid (Ingenious Click Id). This iclid(s) should be stored on the advertiser-side in the user-session (in a first party cookie, or attached to the sale/order) and transmitted in the conversion tag. Note that an order might have multiple click IDs assigned, because the user might have several independent interactions before the conversion.
Track cookieless using external click IDs (i.e. gclid, fbclid)
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If you use a system which generates it’s own click IDs, or use advertising system which generate their own click IDs (like Google Ads), you can use these IDs in the conversion tag.
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