...
Please note the tracking settings only cover general tracking settings. The attribution model, the cookie validity period and post view settings are managed by the attribution manager.
Getting started
Make sure you are logged in to your admin UI, click on ‘advertiser’ in the navigation menu and proceed to click on ‘manage advertisers’. Find the advertiser you want to edit the tracking settings for and click on the icon in the setup section. If you do so, you will see a page is loaded looking more or less like this:
...
You can decide whether you want to provide your partners SEO-friendly Bounceless tracking links.
When you want to provide your partners product data for this advertiser, you need to activate the product data feed.
Finally, you can define a time range for the basket freeze, in seconds. If you imply a basket freeze on a specific conversion target, conversions made after this target will be attributed to the ad space via which the conversion target with the basket freeze was generated. For more information on the basket freeze, read this article.
...
For ad impressions as well as for clicks it is possible to generate deep links. Basically this allows to redirect a tracking link to any ad media or any landing page. For further information read the article about working with deep links.
You can prevent publishers to link to domains outside of your shop:
activate the setting “Validate
Validate domains for ad mediaimpressions”impressions. It can be activated for ad impressions and for clicks.in the field below add the domain or domains (comma separated) that should be white listed for redirecting to (e.g.
yourshop.com). For clicks this will probably be your shop domain. For ad impressions this will probably be the domain of your ad server.remember to hit the “save”
savebutton to save your settings.
...
When you delete or deactivate an advertiser, partners will sometimes remain to generate traffic. Conversions related to this traffic will no longer be rated. As for the traffic itself, you need to decide whether it will still be directed to the advertiser and whether ad media related to the advertiser will still be displayed. You do this under ‘traffic redirection policy’. You can choose from the following options:
Ad media Creatives will be displayed on the partner’s ad space (ad impression) normally and traffic clicks will be directed to the advertiser’s websitetarget URL of the Creative.Ad media
Creatives will be displayed on the partner’s ad space (ad impression) normally, but traffic clicks will not be directed to the advertiser’s websitethe target URL of the Creative, but to a fallback URL.
Instead of showing the Creative ad media , an error message will be displayed on the partner’s ad space . Traffic (ad impression), a fallback image will be displayed. Clicks clicks will not be directed to the advertiser’s websitethe target URL of the Creative, but to a fallback URL.
If you choose option 2 or option 3, please define the alternative landing page under ‘URL URL of the fallback page’page. If you choose option 3, you will also have to fill out the URL of the source of the alternative image under ‘source source of fallback image’ image and define the alternative landing page under ‘URL URL of the fallback page’page. Please note the options to handle traffic after the advertiser program has ended does not affect SEO-friendly Bounceless tracking links.
Tools
Deeplink generator
...
The additional parameter tool allows you to add parameters to all the tracking links of your advertiser automatically. Doing this will make it easier to connect platform with a different system. For comprehensive instructions on how to create additional parameters, please read this article.