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Name | Explanation | Format | Example | ||||||
|---|---|---|---|---|---|---|---|---|---|
| The optional ID of this position Can be submitted to address this position later. Generated automatically if empty. | 1 or higher |
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| The optional UUID of this position. Can be submitted to address this position later. Generated automatically if empty. | Valid UUID | 0d5bb776-2d50-4d65-912c-d20e324f66b8 | ||||||
| The ID of the product to which the basket position relates. | Numeric |
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| The name of the product to which the basket position relates. | Alphabetic |
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| The stock keeping unit | Alphabetic |
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| The price of the product to which the basket position relates. | Numeric: |
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| The brand name of the product to which the basket position relates. | Alphanumeric |
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| The number of ordered products. | Numeric |
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| The discount of ordered products | Numeric: |
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| The shipping costs of ordered products | Numeric: |
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| The tax which needs to be paid for ordered products | Numeric: |
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| The tracking category of the basket position, not to be confused with the tracking category of the conversion to which the basket position belongs. Any tracking category may be used except Never use the trc | Alphanumeric |
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| The shop category of the product to which the basket position relates. | Alphanumeric |
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Name (JS tag) | Name (img tag) | Explanation | Format | Example |
|---|---|---|---|---|
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| This parameter transmits the complete ad media tag of the click URL via which the conversion was generated. | Numeric: #.#.# |
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| This parameter replaces any sub IDs added to the click URL via which the conversion was generated. | Alphanumeric |
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| This parameter can transmit the ID of a click clicks and enable attribution even when no cookie was dropped. | Numeric |
|
(In JS tag, use clickIds to transmit this value) |
| Awin click checksum. | String |
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(In JS tag, use clickIds to transmit this value) |
| Google Ads click ID. | String |
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(In JS tag, use clickIds to transmit this value) |
| Facebook Ads click ID. | String |
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