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Make sure you are logged in to your admin UI, click on ‘advertiser’ in the navigation menu and proceed to click on ‘manage advertisers’. Find the advertiser you want to edit the tracking settings for and click on the icon in the setup section. If you do so, you will see a page is loaded looking more or less like this:
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Now let’s have a look at what you can do on this page.
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Settings
Basic properties
Under ‘basic properties’, you can define the following:
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The Adjust default settings will only appear when you have actived activated Adjust as a partner. Adjust allows you to track events in mobile apps for your advertiser. If Adjust has been integrated, please make sure you fill out the following as default settings:
The default in-app landing page is the page in the mobile app where all mobile traffic will be directed. Of course, you can define an alternative in-app landing page for individual mobile ad media.
The default fallback URL is the page where mobile traffic will be directed in case customers do not have the mobile app installed on their mobile devices.
Attribution
Controls whether Single Touch Attribution (STA) or Multi Touch Attribution is applied
Additional parameters
The additional parameter tool allows you to add parameters to all the tracking links of your advertiser automatically. Doing this will make it easier to connect platform with a different system. For comprehensive instructions on how to create additional parameters, please read this article.
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