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tl;dr

1. Create a Google sGTM container on tagmanager.google.com and check the option “Manually provision tagging server”.

2. Copy the Container Config String

   1. Example: aWQ9R1ABLVdISjlGWkMmZW52PTEmYXV0aD1VUzlrbVhlUWxtcElyVzhENEJBeGxn

3. Copy the Web Container Id (Attention: This is not the ID of the server-side container)

   1. Example: GTM-WHJ8FZC

4. In order to improve tracking quality by running sGTM on your own domain, choose a sub-domain of your main domain. The sub-domain should be random (use this website to generate a random string: Random.org)

   1. Example: c3y1mavw4g.yoursite.com

5. Set an A record with your registrar to

   1. Hostname: c3y1mavw4g.yoursite.com

   2. Type: A

   3. TTL: 60

   4. Data: 34.117.47.164

6. Write a ticket to Ingenious sGTM Service Center with the following information:

   • Container Config String

   • Web Container Id

   • Your Sub-Domain (c3y1mavw4g.yoursite.com in our example)

7. To load the gtm-javascript code via your sgtm-container you have to make the following changes to the script on your page.

   1. Replace ${TAGGING_URL} with your tagging url. e.g. c3y1mavw4g.yoursite.com

   2. Replace ${CONTAINER_JS_ID} with with the container-js-id you got from Ingenious. e.g. y16rm8ykxy.js

   3. Replace ${WEBCONTAINER_ID} with your Web Container Id.

8. If you want to use the preview mode in Google Tag Manager:

   1. Set the tagging domain (c3y1mavw4g.yoursite.com in our example) in the container settings.