Page Comparison

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Name (JS tag)

Name (img tag)

Explanation

Format

Example

convTarget

ctg

This parameter identifies the conversion target. The value of the parameter corresponds with the target you selected in the configuration panel.

Attention: Uniqueness of conversions is determined by the combination of the convId, convTarget, and trcCat together. This means you can have multiple conversions with the same convId, but different convTarget and trcCat.

Alphanumeric

AddBasket

trcCat

trc

This parameter identifies the tracking category. The value of the parameter corresponds with the category you selected in the configuration panel.

Tracking category default will be used implicitly when none or unknown tracking category is supplied.

Note
In case of basket tracking the value `basket` should be used.

Attention: Uniqueness of conversions is determined by the combination of the convId, convTarget, and trcCat together. This means you can have multiple conversions with the same convId, but different convTarget and trcCat.

Alphanumeric

default

siteId

sid

For security reasons, this parameter identifies the page on which the conversion is made.

Alphanumeric

checkout_page

convId

cid

This parameter identifies the the conversion and therefore should be unique. In case the ID contains sensitive information such as an email address, it can be replaced by an alternative ID on the platform.

Attention: Uniqueness of conversions is determined by the combination of the convId, convTarget, and trcCat together. This means you can have multiple conversions with the same convId, but different convTarget and trcCat.

Alphanumeric

ORD12345

ordValue

orv

This parameter transmits the net value of the conversion. If the conversion does not contain a value, the transmitted value should be 0.00.

If the conversion is based on positions (basket parameter), the value should not be transmitted.

Attention: Any other format than ##############.#### (Scale 20, Precision 4) is not allowed.

Numeric: ################.#### (Scale 20, Precision 4)

Max-Value: 9999999999999999.9999

25.00

ordCurr

orc

This parameter transmits the currency following ISO 4217. The currency should always correspond with the currency used on the advertiser's website.

Alphabetic

EUR

locationHref

hrf

The complete Browser-URL on which the tag was fired. Used to prevent accuracy issues in case of strict referrer browser policy. Please don’t change the default value window.location.href

URL

Result of window.location.href call

requestTimestamp

rst

This parameter transmits the request time for this Conversion. Following the format in ISO 8601

YYYY-MM-DDTHH:mm:ss.sss+00:00

2021-11-12T14:00:00.000+00:00

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Name (JS tag)	Name (img tag)	Explanation	Format	Example
`discValue`	`dsv`	This parameter transmits any discount values (net amounts) related to the conversion.	Numeric: #.#	`12.34`
`distag`	`dsc`	This parameter transmits any discount tags related to the conversion.	Alphanumeric	`XMAS2016-4578aved`
`invValue`	`inv`	This parameter transmits the total order value of a conversion, i.e. including shipping costs and VAT.	Numeric: #.#	`123.45`
`confStat`	`cfs`	This parameter transmits the status of the conversion. If it is not used, conversions will be registered with an open status. Therefore, you should only use this parameter when you want to confirm or cancel conversions automatically.	Numeric	`1`
`uniqid`	`uniqid`	This parameter is needed when you want to automate your validation process. For more information, please read this article.	Universally unique identifier (UU ID)	`164a9ee7-4b7a-3a2a-802a-1a7a4be79e4a`

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Name	Explanation	Format	Example
`id`	The optional ID of this position Can be submitted to address this position later. Generated automatically if empty.	1 or higher	`1`
`uuid`	The optional UUID of this position. Can be submitted to address this position later. Generated automatically if empty.	Valid UUID	0d5bb776-2d50-4d65-912c-d20e324f66b8
`pid`	The ID of the product to which the basket position relates.	Numeric	`1234`
`prn`	The name of the product to which the basket position relates.	Alphabetic	`Green Hoover vacuum cleaner`
`sku`	The stock keeping unit	Alphabetic	`014-45253-4535`
`pri`c	The price of the product to which the basket position relates.	Numeric: `#.#`	`145.55`
`brn`	The brand name of the product to which the basket position relates.	Alphanumeric	`Hoover`
`qty`	The number of ordered products.	Numeric	`3`
`dsc` `dsv`	The discount value of ordered products	Numeric: `#.#`	`10.23`
`shp`	The shipping costs of ordered products	Numeric: `#.#`	`8.50`
`tax`	The tax which needs to be paid for ordered products. Used to calculate the total invoice amount of this conversion.	Numeric: `#.#`	`27.53`
`trc`	The tracking category of the basket position, not to be confused with the tracking category of the conversion to which the basket position belongs. Any tracking category may be used except `basket`. If no specific tracking category is intended, please use `default`. Never use the trc `basket` it will cause an error.	Alphanumeric	`default`
`prc`	The shop category of the product to which the basket position relates.	Alphanumeric	`Household appliance`

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Versions Compared

Old Version 36

New Version 37

Key