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Why conversion tracking?!
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Basis for all data collection and analysis is the implementation of a conversion tracking tag on the confirmation page that is displayed after completion of the sale.
in a nutshell
conversion tracking connects clicks and sales, that were registered via a tracking tag.
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1. set up the click id as additional parameter: First, create the click id parameter that will be added to the target URL e.g. clicklid=#{ICLID}. This is done in the system under Manage Advertisers > Advertiser Tracking
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A detailed guide to additional parameters can be found here:
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Conversion target: Defines an event and its type, for example Sale, Appinstall, Newslettersignup.
Tracking Category: Defines the commercial dimension, for instance according to the margin of a product group, for example a product group (“Flight”, “Hotel”, “Car Rental”)
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A detailed guide on conversion targets and tracking categories can be found here:
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Please implement your individual conversion tracking tag that contains your advertiser id and your tracking domain. Please do not use the PHP/JavaScript code of the following examples as it is. |
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A detailed guide to generate the conversion tracking tag can be found here:
JavaScript
We generally recommend the use of JavaScript code when implemented browser side.
The JavaScript Code is very suitable for implementation in JavaScript environments such as tag management systems. Another advantage is that the basket parameter (JSON Object) can be easily included. Also it has additional functionalities like a container functionality.
Example:
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Image Pixel
For simple tracking events (usually the ones without a basket) the image pixel is well suited. Also, many tracking switches require an image pixel.
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The S2S callback link is quite similar to the image pixel. To convert an image pixel to a S2S callback URL just change the parameter typ=i to typ=s .
Example:
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A detailed guide on generation of S2S callback URLs can be found here:
Configuring and implementing tracking tags server-to-server (S2S)
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Variable (JS) | Variable (img/ s2s) | Explanation | Example |
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| This parameter transmits any discount values related to the conversion. When a discount is applied, please do not change the order value, the system can deduct the discount value from the order value. | 12.34 |
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| Code of the used voucher. | XMAS2020-4578aved |
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| This parameter transmits any ID given to the customer who placed the conversion. Use this for implementing cross-device and cookieless tracking. Important parametr. | bon78945 |
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| This parameter transmits any ID given to the session of the customer who placed the conversion. Use this for implementing cross-device and cookieless tracking. Important parameter! |
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| This parameter registers whether the customer was new to the advertiser. Possible values are true (new) or false (recurring). | true |
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| Payment method | paypal |
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| This parameter can transmit additional information. | |
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| This parameter can transmit additional information. | |
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| This parameter can transmit additional information. | |
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| This parameter can transmit additional information. |
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A detailed guide tracking tag implementation and a list of all parameters can be found here.
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Variable | Example | Description |
| 1 | Optional |
| 0d5bb776-2d50-4d65-912c-d20e324f66b8 | Optional |
| 12345678 | The ID of the product to which the basket position relates. |
| Adidas Originals Continental | Name of the product |
| Adidas | Branc |
| 54.95 | Price of the product (gross) |
| 1 | Quantity of bought units |
| default | Tracking category of the product. The tracking category needs to be registered to the system. In case no specific tracking category should be applied, please use “default” |
| Clothing.Men.Shoes | Optional: Hierarchie of the product category. Use ‘.’ as separator. |
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