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Data sources, for example reports or exports, that are frequently used for finding discreapancies:

  • Touchpoints export: Contains details of the winning touchpoint(s) for each conversion (Finance > Conversions)

  • Conversions export: Contains details of each conversion (Finance > Conversions)

  • Data Warehouse: This is where you can access all data, Ingenious has. Usually this is done via BigQuery and SQL request. Useful if more details than in the reports above is needed. read more here

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