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Example: Every touchpoint of this customer journey should get an equal share of the commission: 100 % divided by 4 means:
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activating multi touch attribution
Go to trail > settings > tracking settings and activate multi touch attribution.
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Please be aware: The activation of multi touch attribution is effective immediately. |
The multi touch attribution manager
Go to partnerships > advertiser > manage advertisers and then open the multi touch attribution manager.
Choosing a base model
The base model is the model that is used to distribute credits among touch points based on their position, independent of individual properties of a touch point.
Linear: Each touchpoint receives the same share of credits. The credit is split among all touchpoints.
Time decay: The closer the touchpoint is to the conversion, the more credit it receives.
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For most use cases, the base model Linear does a very good job. |
Attribution Model
An attribution model defines how a total credit of 100% is distributed among touchpoints of a customer journey. The Ingenious Attribution distributes the total credit by allocating parts of the total credit to particular touchpoints.
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