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Value | Explanation | Example |
|---|---|---|
Ad media code | The code containing the channel, the ID of the platform, the partner ID, the ad space ID and the ID of the ad media item. |
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Ad media ID | The ID of the ad media item. |
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Ad media kit ID | The ID of the ad media kit containing the ad media item. |
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Ad media kit name | The name of the ad media kit containing the ad media item. |
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Ad media name | The name of the ad media item. |
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Ad media size | The size of the ad media item. |
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Ad media type | The type of the ad media item: banner, link, HTML or mobile ad media. |
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Ad space category | The category of the ad space. |
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Ad space ID | The ID of the ad space. |
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Ad space subcategory | The subcategory of the ad space. |
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Advertiser external ID | The ID of the advertiser used by the tracking application.
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Advertiser ID | The ID of the advertiser used on the platform, also called MID. |
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AMC platform alias | The ID of the platform used in the ad media code. |
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AMC net alias | The ID of the platform. |
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Click ID | The ID generated to identify the click on the ad media item. |
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Company name (with UID) | The name of the partner's company, along the partner ID. |
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Company name (without UID) | The name of the partner's company, without the partner ID. |
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Device type | The name of the device type used. |
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Device type abbreviation | The abbreviation of the device type used. |
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Partner name (with UID) | The name of the partner, along with the partner ID. |
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Partner name (without UID) | The name of the partner, without the partner ID. |
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Partner ID | The ID of the partner. |
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Tracking channel | The abbreviation of the tracking channel to which the ad space is allocated. |
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