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Go to partnerships > advertiser > manage advertisers and then open the multi touch attribution manager.
The multi-touch attribution model is a rule-based attribution model. It consists of several configuration properties and a set of rules. The different parts of the attribution model are explained in the following.
Choosing a base model
The base model is the model that is used to distribute credits among touch points based on their position, independent of individual properties of a touch point.
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Linear: Each touchpoint receives the same share of credits. The credit is split among all touchpoints.
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For most use cases, the base model Linear does a very good job. |
Maximum Winner Count
If every touch point can receive credit, you want to avoid to give credit to a large number of touchpoints. After all, the commission will be split and if too many touchpoints were credited, the commission share may get so low, it would not make sense.
So we recommend to set a maximum count of touchpoints, that can be winners and thus get a credit. System default is 30.
Attribution Windows
The attribution window is the age or lookback window, where a touchpoint can still become a winner. In previous times (before cookieless tracking) this was also called “cookie time.”
If you want to define your attribution window, you may so so. Otherwise the default will be applied.
default attribution window for clicks is 30 days
default attribution window for ad impressions (views) is 0 days
Custom Rules (Attribution Model
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The custom rule defines how a total credit of 100% is distributed among touchpoints of a customer journey. The Ingenious Attribution attribution distributes the total credit by allocating parts of the total credit to particular touchpoints.
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