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Info

Example: Every touchpoint of this customer journey should get an equal share of the commission:

100 % divided by 4 means:

  1. Click, channel display: 25%

  2. Click, channel content: 25%

  3. Click, channel search: 25%

  4. Click, channel voucher: 25%

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Conversions with multiple winning touchpoints

Every conversion consists basically of two levels:

  1. Conversion information (like order id, new customer, order value etc)

  2. Touchpoint information: One or multiple touchpoints are winner.

    1. Touchpoints refer to partners

    2. Commissions are paid on a touchpoint level

Go to finance > conversions and take a look at conversions. The touchpoint icon already tells, if single or multi touch attribution was applied:

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one winner (single attribution)

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multiple winners (multi touch attribution)

clicking on the touchpoint icon reveals touchpoint details like

  • winning partners and ad spaces

  • credits (in percent)

  • commission

  • visibility for partner

  • …

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Applied commission

Commission is applied on the touchpoint level. The formula for crediting multi touch attribution conversions is simple:

Credit x Commission (defined in the commission model)

Therefore, partners (more precise: relations with ad spaces) can have different commission models, also when working with multi touch attribution.

Info

Example 1: same commission per winner

Conversion (Revenue: 100 EUR) with 3 winning touchpoints (33% - 33% - 33%)

  1. Partner/Adspace “Voucher” (commission model Standard: 5%) = 100 * 0,33 * 0,05 = 1,65 EUR

  2. Partner/Adspace “Social” (commission model Standard: 5%) = 100 * 0,33 * 0,05 = 1,65 EUR

  3. Partner/Adspace “Content” (commission model Standard: 5%) = 100 * 0,33 * 0,05 = 1,65 EUR

Total commission = 4,95 EUR

Info

Example 2: different commissions per winner

Conversion (Revenue: 100 EUR) with 3 winning touchpoints (33% - 33% - 33%)

  1. Partner/Adspace “Voucher” (commission model Standard: 5%) = 100 * 0,33 * 0,05 = 1,65 EUR

  2. Partner/Adspace “Social” (commission model Standard: 5%) = 100 * 0,33 * 0,05 = 1,65 EUR

  3. Partner/Adspace “Content” (commission model Premium: 8%) = 100 * 0,33 * 0,08 = 2,64 EUR


Total commission = 5,94 EUR

Activating multi touch attribution

Go to trail > settings > tracking settings and activate multi touch attribution.

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