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Name

Description

Data Type

Value Range

requestType

The type of the request.

String

click, view

deviceType

The type of the device.

String

desktop, tablet, mobile

position

The position of the touchpoint in the customer journey
when counted from the beginning.

Number

1-n

positionFromEnd

The position of the touchpoint in the customer journey when counted from the end.

Number

1-n

adspaceId

The adspace id.

Number

partnerId

The partner id.

Number

adspaceCategoryId

The adspace category id.

Number

adspaceSubcategoryId

The adspace subcategory id.

Number

channelId

The channel id.

Number

We have created examples of the most common attribution rules - read on here.