Page Comparison

admtag

amc

This parameter transmits the complete ad media tag of the click URL via which the conversion was generated.

Numeric: #.#.#

1234.5678.9012

subtag

smc

This parameter replaces any sub IDs added to the click URL via which the conversion was generated, max length 255 chars.

Alphanumeric

abc1234

clickIds

cli

This parameter can transmit the ID of a clicks and enable attribution even when no cookie was dropped.

Numeric, comma-separated

123456,78910,...

(In JS tag, use clickIds to transmit this value)

awc

Awin click checksum.

String

1001_1502695821_b670d81e22c9e8a87g423efcf034fbaa

(In JS tag, use clickIds to transmit this value)

gclid

Google Ads click ID.

String

CjwKCAjwvZv0BRA8EiwAD9S8msHPVhhwIFhI3jzdnsgc_JZxyhR-RaZGs4j_86cmVljnIn7sgHCelU8AvbEfALw_wcB

(In JS tag, use clickIds to transmit this value)

fbclid

Facebook Ads click ID.

String

IwAR1j1yBKErYRyrUR9mLw8lHZssY9GTabc9cyfZ9j_R1H29BjYJSuxbTKUUF

(In JS tag, use clickIds to transmit this value)

msclkid

Microsoft Bing Ads click ID

String

NCjrhfu47857894flksnbwrpq3ßbdkf

(In JS tag, use clickIds to transmit this value)

aff_click_id

Tune partner click ID

String

3enfkjOUScndjs20cjsgI234ncsof