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There are three modes of TCF logic which can be set for the ad space
Inactive mode- This means that TCF macros are neither added to tracking links nor is tracking traffic treated restrictively. There is no TCFv2.0 based filtering for this ad space.
Setup mode without traffic restrictions - TCF macros appear in the ad media tracking links and can be used for setup and testing. Tracking system interprets and stores the TCF signals but there aren’t any restrictions in the request data storage and processing.
Restrictive mode - Ad media tracking links are generated containing macros for TCF. If GDPR applies and there is no sufficient consent, our system will restrict the amount of stored and processed request information according to purposes enabled by enduser.
Inactive Mode
If the platform operator has activated TCF functionality for the platform, the partner will be able to configure TCF mode on the ad space edit page.
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Both Setup and Restrictive modes can be validated using tracking preview mode (Tracking Preview Mode )
Example:
Wenn calling a click code with following parameters appended
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