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Under ‘number’, you will find the number of conversions generated for the advertisers on your platform. This number includes all commercial conversions registered as conversion target for your advertisers. Please note it does not include non-commercial conversion targets. For more information, please read this article. By clicking on the plus icon, you can differentiate the conversions by post-click and post-view conversions.
Under ‘revenue’‘amount’, you will find the amount of revenue related to the conversions will be displayed. Via the plus icon you can differentiate the revenue amount in post-click and post-view conversions.
Under ‘commission’, you will find the amount of commission attributed to the conversions. The plus icon allows you to differentiate the commission in post-click and post-view conversions.
Under ‘fee’, you will find the amount of fee attributed to the conversions. Again, the plus icon allows you to differentiate the fee in post-click and post-view conversions. Please note you will only see fee amounts when you invoice the advertiser on your platform and you have created a fee model.
The conversion rate (CONV) is the percentage of clicks that resulted in conversions.
Finally, the confirmation rate (COFN) is the percentage of conversions that have been confirmed during the validation process.
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After you have finished the validation process, the report will also allow you to see the number of conversions, the revenueamount, the commission and the fee ordered by status. All you need to do is click on the arrow pointing down next to the relevant figure. When you do this, a panel will appear looking more or less like this:
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