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  • Define a representative time frame (often 7 or 14 days are a good time)

  • Export the conversions from your data warehouse/ shop system (please limit it to essential conversion information like order id, time, revenue amount etc, personal customer data must not be shared)

  • Now compare to conversions, that were attributed and not attributed in your Ingenious platform. Contact us, we are happy to assist if you need support to access this data.

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Improving conversion tracking accuracy for your advertiser should be done by focusing on four areas

  1. the tracking domain

  2. the conversion tag

  3. the onpage tag

  4. consent management

Tracking Domain of your Advertiser(s)

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