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A tracking implementation usually means implementing two tags:

  1. the onpage tag

    1. should be on every (public) page

    2. registers incoming clicks

  2. the conversion tag

    1. should be on the thank you page (or after conversion event)

    2. registers conversion

We offer GTM tags that can replace the Onpage Tag and the eCommerce Conversion Tag. These can be implemented on the client side as well as on the server side.

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