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Fields | Description | Default |
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Tracking Domain | The tracking domain can be a Third-Party Ingenious Tracking Domain, a First-Party Ingenious Tracking Domain or a GTM Serverside Domain. You can find it on the platform under "Partnerships -> Advertiser -> Settings". | proxy.ingenious.cloud |
Advertiser Id | You can find the advertiser ID on the platform under "Partnerships -> Advertiser -> Settings". Do not use the internal ID (mid). | |
Conversion Id | Unique conversion identifier from your system | gtmss_{currentTimestampMillis} |
Conversion Target | Defines an event and its type, for example Sale, Appinstall, Newslettersignup. | sale |
Tracking Currency | Determines the currency for all amounts. | |
Unique Id | The unique ID is used to identify conversions during the validation process. | |
Discount Value | This is the total net discount value. '0.00' is allowed. | |
Discount Code | This is the applied discount code. | |
Basket | The contents of the shopping cart consist of items containing the following values in JSON format | |
Session Id | A session Id. The data type is string. | |
Click Ids | A comma-separated list of click IDs. | uses _iclid Cookie |
Gdpr | Activates the general data protection regulation according to TCFv2.0 | |
Gdpr Consent | The actual tcfv2.0 string | |
Site Id | A short description of the conversion page. | |
Timestamp | Usage for cache invalidation. | Current Timestamp in Millis |
HTTP Location | The complete Browser-URL on which the tag was fired. | |
Customer Id | This specifies the internal customer ID from your system. | |
Customer New | This specifies a new or existing customer. Use value 'true' for new customer or 'false' for existing customer. | |
Pay Method | Customer payment method, for example 'credit card' or 'paypal'. | |
User Value 1 | These fields are for free additional information. All formats are accepted. | |
User Value 2 | These fields are for free additional information. All formats are accepted. |
Generating the 'basket' Variable Using a GTM Variable Template
The ECommerce Conversion Tracking Tag is crucial for capturing details about a purchase. One of the essential components of this tag is the basket variable, which holds the product details of a purchase.
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The 'basket' in Ingenious Conversion TrackingThe 'basket' in Ingenious Conversion Tracking represents a collection of product details for items a user intends to purchase. Here's a basic breakdown:
Translating Shop Data to Ingenious FormatMost online shops have their own GTM variables for shopping details. To integrate with Ingenious, this data needs to be mapped to the Ingenious basket format. Essentially, it's about matching your shop's GTM variable fields to the corresponding fields in the Ingenious format for seamless integration and accurate tracking. |
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Working in GTM we recommend the strategy to work with a dedicated basket variable. There also is a template for this, to easily configure the basket:
1. Download the Variable Template:
Download the appropriate basket variable template here. Save it as file with the ending .tpl
2. Import the Variable Template into GTM:
Navigate to "Templates" from the left sidebar.
Click on the "New" button in the variable template section, go to the three dots and then select "Import."
Browse and select the downloaded variable template file.
Follow the on-screen instructions to successfully import the template.
3. Create the 'basket' Variable Using the Imported Template:
Once the template is imported, go to "Variables" from the left sidebar.
Click on the "New" button to create a new variable.
Name this variable "basket" or something descriptive.
For the variable type, select the imported template from the list of available templates.
4. Mapping Data in the Variable:
To start, fill in the variable that contains your basket information in the fields your basket:
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Ensure that each field is correctly mapped to capture the desired product information.
5. Use the 'basket' Variable in the ECommerce Conversion Tracking Tag:
Navigate to "Tags" from the left sidebar.
Either create a new tag or edit an existing ECommerce Conversion Tracking Tag.
In the tag configuration, look in the section
eCommerce settingsfor the field to select thebasketvariable. This will ensure that the tag captures the product details from thebasketvariable during a purchase event.Save and test the tag to ensure it's capturing the product details correctly.
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6. Publish Changes:
Don't forget to submit your changes to make them live.
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