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Value | Explanation | Example |
|---|---|---|
| Unique identifier for the click leading to a conversion. Is transmitted with every click with the parameter |
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| Transaction-specific cookie value |
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| Identifier for the customer making the conversion |
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| Session identifier for the user session |
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Benefits: Running GTM on a first-party domain ensures that your tag management system is less likely to be blocked by browser privacy measures, providing a more consistent and reliable data collection framework.
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