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In digital marketing, accurate attribution of conversions and touchpoints is crucial. However, one of the most common challenges faced by online marketers is ensuring that a session is not interrupted by a new click-in. Often, click-ins from various channels or affiliate marketing channels (AMCs) start new sessions, even if they occur just after a previous touchpointthat occur shortly after the session was opened seem to drop a cookie in order to get the attributed sale. This can lead to inaccurate attribution, where multiple touchpoints are counted for the same conversionor undesired attribution results and undesired ad spendings.
What is Advanced Session Control?
Advanced Session Control is a feature that addresses this issue by ensuring that a running session cannot be interrupted by a new click-in. Only the first click-in will remain as the attributable touchpoint. This behavior reduces the risk of multiple suddenly incoming touchpoints being counted toward the same conversion, offering more accurate tracking and attribution.
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Ensures that a conversion is only attributed to the first valid touchpoint in that opened a session.
Reduces misattribution by ignoring any subsequent clicks that occur during the same session.
Helps maintain data integrity, particularly when dealing with high volumes of clicks and traffic sources.
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Each touchpoint in a user's journey typically represents a logical session. In traditional tracking models, every new click-in starts a new session, even if it happens shortly after another click-in from a different channel or AMCpartner. Advanced Session Control changes this behavior.
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We offer three internal modes that control how the session control logic is applied:
Strict Mode: As described, only Only the first click-in of a session will be counted as the valid touchpoint. Any subsequent click-ins are ignored, ensuring that only one touchpoint per session is attributable.
Ignore Running Session (Non-Winner Flag): This mode ignores a running session if there is no non-flagged winner present. If there is no definitive winner to assign the session to, the session is ignored, and a new session will be created with the flagged click.
Ignore Running Session (Non-Offsite Clicks): This mode ignores a running session if it was initiated by a non-offsite click, such as organic traffic or autointegrated partners. If this occurs, the flagged click starts its own session and becomes the winning touchpoint.
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