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Before partners can become active for one or more advertisers on your platform, they need an account. You can create an account for a partner manually, but in most cases, partners will register for your platform via a registration page. This registration page can be reached via a link, which can be found in your admin UI.
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When new partners have filled out all mandatory fields and click on the button ‘finish sigh up’ at the bottom of the page, a new page will be loaded. This page contains a brief text explaining their registration is now under consideration. Furthermore, partners will receive an email in which they are asked to confirm their email address by clicking on a confirmation link. As soon as partners have confirmed their email address, their registration will become visible in your admin UI and you can start admitting or declining. To find out how, please read this article.
Partner registration link
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When the parameter is not used, partners can still register for your platform, but they won’t be automatically admitted to the advertiser via which they registered. Partners will therefore have to apply for an advertiser program separately, or you will have to admit partners manually. If you want to avoid such a situation, go to the the basic settings of your platform and select the option ‘force new partners to apply to an advertiser’. When this option is selected, partners registering for your platform will need to select an advertiser they want to apply to on the registration page.