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The traffic the partners on your platform generate for your advertisers will result in conversions. A conversion can be a sale or a lead, but also a click-in or a video view, depending what you have defined as conversion targets. When revenue is allocated to a conversion, it becomes a conversion. Depending on the test commission model a partner is assigned to, conversions will be rated. When you are using the platform to manage external advertiser programs and you have defined a fee model for an advertiser, an an advertiser fee will attributed to the conversion as well.
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Conversions have to be validated, i.e. they have to be approved or canceled. This validation is necessary for various reasons: customers cancel orders, orders weren’t paid, partners use unauthorized advertising methods, etc. You process the validation by changing the status of a conversion. If a conversion is initially tracked, the status will be ‘open’. You can change this status either to ‘canceled’ or ‘approved’. If you approve a conversion, partners are entitled to receive the commission attributed to the conversion. As soon as you have approved your conversions, a final confirmation needs to follow. This confirmation will be managed by the platform automatically, following the billing mode of the advertiser for which the conversion was generated.
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Validation and basket tracking
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When it turns out a partner was not entitled to the commission paid, you can reverse a payment entry. When you do this, the amount in the payment entry will be substracted from any future commission paid to a partner. For more information, please read this paragraph.
How to dispatch payment entries
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