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Before you start

A creative can have four different statuses:

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Status

Creative visibility

Traffic redirection

Traffic visibiliy

Conversion visibility

Active

The Creative is visible in both the admin and the partner UI.

Traffic is redirected.

Historic and future traffic is visible in both the reporting of the admin UI and the partner UI.

Historic conversions generated via the Creative are visible in both the admin UI and the partner UI. Future conversions generated via the Creative are rated according to the commission model and visible in both the admin and the partner UI.

Hidden

The Creative will be visible in the admin UI, but not in the partner UI.

Traffic is redirected.

Historic and future traffic is visible in both the reporting of the admin UI and the partner UI.

Historic conversions generated via the Creative remain visible in both the admin UI and the partner UI. Future conversions generated via the Creative will be rated according to the commission model and will be visible in both the admin and the partner UI.

Inactive

The Creative will be visible in the admin UI, but not in the partner UI.

Traffic will not be redirected.

Historic traffic will remain visible in both the reporting of the admin and the reporting of the partner UI. Future traffic will neither be visible in the reporting of the admin UI nor in the reporting of the partner UI.

Historic conversions generated via the Creative will remain visible in both the admin UI and the partner UI. Future conversions generated via the Creative will not be rated and will not be visible in the admin UI nor in the partner UI.

Deleted

The Creative will not be visible in the admin UI nor in the partner UI.

Traffic will not be redirected.

Historic traffic will remain visible in the reporting of the admin UI, but not in the reporting of the parther UI. Future traffic will neither be visible in the reporting of the admin UI nor in the reporting of the partner UI.

Historic conversions generated via the Creative will remain visible in both the admin UI and the partner UI. Future conversions generated via the Creative will not be rated and will not be visible in the admin UI nor in the partner UI.

Changing the status

Changing the status in one of the mentioned statuses is split into two different actions: You can change the status to Active, Hidden or Inactive via the Info Panel. Deleting a creative is considered an action, so it is located below the Info Panel in the Action Button. You can learn more about the layout and where to edit the status of a creative in the Creative Manager article.

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