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So we recommend to set a maximum count of touchpoints, that can be winners and thus get a credit. System default is 3012.

Attribution Windows

The attribution window is the age or lookback window, where a touchpoint can still become a winner. In previous times (before cookieless tracking) this was also called “cookie time.”

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The Ingenious Attribution supports multiple types of functions. Each function type implements a different method of allocation.

Every function definition is provided with a hint. You can rewrite it to make every step more comprehensible.

The following table shows the different function types:

Type

Description

Example Usage

Credit

Allocates a configurable credit value to touchpoints.
You can define which touchpoints receive credit by specifying a condition.

Multiply the credit
of each touchpoint with channel "Content"
by factor 2.

CreditLinearCredit Linear

Dynamically allocates credit to touchpoints based on the time of a touchpoint and a configurable linear function.
If you specify an increasing linear function, later touchpoints will get more credit.
If you specify a decreasing linear function, earlier touchpoints will get more credit.
 
You can define which touchpoints receive credit by specifying a condition.

Credit all touchpoints linear.

KeepWinners

Keeps a configurable maximum count of winners.

Keep 10 winnersRemove Matching Touchpoints

Remove all touchpoints matching the condition.

Keep Matching Touchpoints

Remove all touchpoints not matching the condition.

Condition Attributes

You can use the following attributes in the parameter "condition" to match touchpoints.

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