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  1. Strict Mode: Only the first click-in of a session will be counted as the valid touchpoint. Any subsequent click-ins are ignored, ensuring that only one touchpoint per session is attributable.

  2. Ignore Running Session (Non-Winner Flag): This mode ignores a running session if there is no non-flagged winner present. If there is no definitive winner to assign the session to, the session is ignored, and a new session will be created with the flagged click.

  3. Ignore Running Session (Non-Offsite Clicks): This mode ignores a running session if it was initiated by a non-offsite click, such as organic traffic or autointegrated partners. If this occurs, the flagged click starts its own session and becomes the winning touchpoint.

If you wish to activate Advanced Session Control, please contact us.

Transparency and Data Availability

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