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But there is more. When you apply basket tracking, your advertiser’s products can be allocated to so called tracking categories. Tracking categories should not be confused with shopping categories used on the advertiser’s website. Instead, tracking categories are used to order products by their margins. Correspondingly, you can attach different levels of commission to the tracking categories. This means you can adjust the commission amount you give to your product margins.
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When you apply basket tracking, you will still receive conversions. However, every conversion will contain one or more so called basket positions. A basket position represents a product ordered. Please note: a customer can order multiple exemplars of the same product. Therefore, every basket position has a quantity representing the number of exemplars of the product.Now let’s get a bit technical. The data for every basket position is transmitted via an additional tracking parameter, which is added to the conversion code on the confirmation page of your advertiser. As was mentioned above, the basket position contains data related to the product, such as the price, the brand, the shopping category, but also a tracking category. Please note the conversion also has a tracking category. In case basket tracking is applied, the tracking category of the conversion is always ‘basket’.
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Applying basket tracking means commission will primarily be assigned on basket position level. The total commission for a conversion is merely the sum of the commission of all the basket positions related to the conversion. However, it is possible to put additional commission on top.Let’s try to develop this using another example. Say, a customer goes to an online fashion shop and places an order: he buys the same t-shirt twice, a pair of trousers and three pairs of yellow socks and one pair of black socks. On the platform, this order will be represented as one conversion, containing four basket positions. The value of the basket position is the price of the product multiplied by the quantity:
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t-shirt (quantity: 2, price: 20 EUR, position value: 40 EUR)
trousers (quantity: 1, price 45 EUR, position value 45 EUR)
yellow socks (quantity: 3, price: 5 EUR, position value 15 EUR)
black socks (quantity: 1, price: 6 EUR, position value 6 EUR)
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The status should be used when the ordered product or products in the basket position were cancelled completely. The quantity should be used only when ordered products in the basket are partially cancelled, for example when a customer ordered two t-shirts and returns only one.
Detailed instructions can be found in this article.