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All Tracking Links are HTTPS

The secure transmission of data over the network is an important concern, especially when it comes to tracking data. From the beginning, Ingenious supported secure tracking over HTTPS.


Making this change is part of our commitment to enhancing your tracking quality.

New Click Tracking Parameter “typ”

We added a new tracking parameter to your click tracking links, which is called typ. It is located in the query string of the link URL.


We internally use this parameter for tracking analyses. For you, there is no need to set or modify this parameter, as your platform will append it automatically.

Bug fix in HTML Ad media

When creating HTML Ad media, the platform allows converting links in your custom HTML into tracking links. Previously, the platform falsely identified some elements of your HTML as links. This is fixed now.