...
In most cases you will implement tracking codes in the source code or the tag management system used for your advertiser’s advertiser's website. The conversion code will be integrated on the confirmation page of the conversion target, the on-page code will be implemented on all other pages. There are also cases in which the conversion code will have to be triggered by other systems, as a so called callback URL. This is done via so called server to server tracking.
...
Make sure you are logged in to your admin UI and click on ‘manage advertisers’ 'manage advertisers' in the advertiser section of the main menu. Find the advertiser for which you want to configure and implement the conversion code and click on the icon the icon in the technical section. You will be taken to the page on which you can find all the tracking codes.
Scroll down until you reach the conversion code and select ‘show 'show image pixel only’ only' in the drop down menu above the code. If you do so, a the image pixel will appear below. Make sure you copy it and paste it to an editor.
...
Following changes need to be made to the image pixel to prepare it for server to server tracking:
Change the value of the ‘type’ 'type' parameter to ‘s’'s'.
Add a parameter called ‘cli’ 'cli' to make sure the ID of the click can be transmitted. You can transmit one or multiple click Ids here. To learn how the system will perform attribution and how you can control attribution with multiple click IDs, please read the article Working with the clickId.
If you do so, you conversion code will look more or less like this:
| Code Block |
|---|
https://marketing.net.advertiser.com/ts/i12345678/tsa?typ=s&tst=!!TIME_STAMP!!&trc=default&ctg=Request&sid=&cid=!!convId!!&orv=!!ordValue!!&cli=!!clickID!!&orc=EUR |
If you want, you can can add any additional parameters that that can be added to regular conversion codes. When you are applying server to server tracking, you might find it necessary to overwrite rating values by using the corresponding parameter. If so, please make sure you you add the magic key to to the conversion code as well. If you do so, the conversion code will look more or less like this:
| Code Block |
|---|
https://marketing.net.advertiser.com/ts/i12345678/tsa?typ=s&tst=!!TIME_STAMP!!&trc=default&ctg=Request&sid=&cid=!!convId!!&orv=!!ordValue!!&cli=!!clickID!!&orc=EUR&commissionfix=!!commissionAmount!!&mkey=1759b05d-9jk5-40f2-aba4-aab4839fcd0 |
Adjusting the additional parameters to capture the click ID
To make sure values are transmitted for the ‘cli’ parameterTo fill the 'cli' value of the conversion with the correct click ID, you need to capture and store the click ID before the conversion happens, which is at the moment the user performs the click interaction. The platform can transmit the click ID in the moment of the click to you through a query parameter. To make sure that the click ID value is transmitted, you need to adjust the additional parameters in the tracking parameter settings of your advertiser. Make sure you are logged in to the platform UI, go to ‘manage advertisers’ 'manage advertisers' in the advertiser section of the main menu and find the advertiser you are configuration the tracking for. Proceed to click on the icon the icon to go to the tracking settings and scroll down the page until you see the additional parameter settings section. Here, you need to do the following:
Start to create a new parameter by clicking on the iconthe icon. If you do so, three new fields will appear under the columns ‘parameter name’, ‘value type’ and ‘value’'parameter name', 'value type' and 'value'.
Under ‘parameter name’ 'parameter name' fill in the parameter name the system via which you will trigger the conversion code requires.
Under ‘value type’'value type', select ‘dynamic’'dynamic'.
Under ‘value’ select ‘click ID’'value' select 'click ID'.
When you are done, scroll down the page and click on the button ‘save’ 'save' in the right lower corner.
...